Tuesday, July 14, 2009

15 year old writes a report for Morgan Stanley (UK)

A Morgan Stanley office in London recently let a fifteen year old intern write a report for them on how teenagers think regarding different types of media.

He really hits the nail on the head about watching videos online from BBC online or NBC.com. I do the same thing I do when I have to watch an advertisement on TV. I get up and walk away, get a beer, use the bathroom, or even surf the internet.

Here's the link to the pdf article from the Financial Times website.

He brings up some good points that relate to probably anyone under 30. He even admits that his analysis only covers teenagers, not young adults.

By all means though, he's no finance wizz-kid (I'm talking to you; fox news/CNN/financial times/BBC/NBC/CBS/Japan in general). So they shouldn't think he's going to revolutionize the way "the established" control the future generations. We're just a little more global-oriented then the generations before us.

1 comment:

Kelly said...

Very interesting article.